Paid Media & Creative Strategist | Meta, Google & TikTok Ads
True North Social
Los Angeles, CA (Remote)
$80K/yr - $90K/yr (Est.)AgencyFull-timeSenior level
1 day ago
Paid Media Manager
USA (Remote)
Salary Not AvailableMid Level3+ years expSalaried Ft
Posted 4 months ago
Job Summary
Own the paid media lifecycle with a focus on pipeline impact, using data-driven targeting and attribution to optimize CAC and ROAS across B2B SaaS campaigns.
- Campaign ownership: plan, launch, and optimize full-funnel programs with rigorous measurement.
- Audience & attribution: leverage firmographic/behavioral/intent signals and align with CRM analytics to drive precision and impact.
Job Description
Responsibilities
- Own campaign setup, budget allocation, bid strategies, and audience targeting.
- Build full-funnel campaigns aligned to pipeline and revenue goals.
- Leverage firmographic, behavioral, and intent-based audience data.
- Develop ICP-based segmentation strategies.
- Create retargeting and nurture audiences across the buyer journey.
- Collaborate with analytics and customer intelligence teams to improve targeting precision.
- Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.
- Build dashboards and reporting frameworks using platforms such as GA4, Looker Studio, HubSpot, Salesforce
- Analyze campaign effectiveness and deliver optimization recommendations.
- Ensure accurate campaign tracking and attribution across ad platforms and CRM systems.
Requirements
- 3–7+ years managing paid media for B2B SaaS, martech, ecommerce tech, or analytics companies.
- Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads.
- Strong understanding of attribution models, tracking, and marketing analytics.
- Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred).
- Analytical mindset with strong reporting skills.
- Experience managing six-figure+ monthly ad budgets preferred.
Buxton
2.8 Glassdoor
Buxton is changing the way organizations compete and grow by providing tools and insights that put customers at the center of their decision-making strategies. When organizations understand who their best customers are and how they can attract more of them, growing becomes easier – growing your number of locations, growing sales, growing profitability, growing your customer base, growing the value of your business. The possibilities are endless. To learn why brands like Marriott, Bass Pro Shops, Quest Diagnostics trust Buxton to power their growth, get in touch with one of our experts now: https://www.buxtonco.com/contact-us/speak-to-an-expert www.buxtonco.com Twitter: @buxtonco Buxton is based in Fort Worth, Texas, and our experience spans the retail, restaurant, healthcare, hospitality, private equity, commercial real estate, automotive, EV, and public sectors.
Founded in 1994
Fort Worth, Texas, USA
264 employees (18 in marketing)
38% recommend to a friend
32% CEO approval
Marketing Team
Marketing Team Size
14 (5% of company)
Funding
Last Raise
Private Equity, 3 years ago
Funding History
- Apr 2023Private Equity
Traffic Signals
Monthly Visitors
22.8K
Monthly Google Ads Budget
$7.9K
Traffic Source Mix
Search
39.9%
Direct
49.3%
Referral
7.4%
Social
1.9%
Paid
1.2%
Headcount Trend
Current headcount: ~263
Links
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