Responsibilities

• Lead and execute digital and paid social media strategies to drive customer acquisition and support growth across our DTC websites
• Manage a team of PPC analysts responsible for campaign creation and media investment across multiple platforms and ad types
• Measure, monitor, and optimize core KPIs while maintaining budget goals
• Own performance targets including traffic, revenue, ad spend, CAC, and ROI/ROAS—ensuring benchmarks are met or exceeded
• Develop case studies and insights to inform campaign builds and broader paid media strategies
• Stay up to date on industry trends, best practices, and emerging platforms within paid media and social
• Analyze and interpret data using tools such as GA4, Tableau, Segment, and Data Studio to deliver actionable insights and visual reporting
• Collaborate cross-functionally with brand managers, product development, and other teams to support marketing initiatives

Requirements

• 5–8 years in customer acquisition/performance marketing
• Strong experience with Meta, Google Ads, and paid social/search
• Proven track record scaling spend while maintaining efficiency (CAC, ROAS)
• Hands-on experience with GA4 and analytics tools
• Strong analytical mindset and ability to manage multiple priorities

Preferred

• Experience in eCommerce/DTC preferred

Benefits

• Hybrid Opportunity (1–2 in-office days per week)
• Flexible Time Off
• Benefits (Medical, Dental, Vision, etc.)
• Equity