Senior Director of Digital Media
United States Bowling Congress
USA (Remote)
In-houseFull-timeSenior level12+ years exp.
1 day ago
Paid Media Manager (B2B)
New York, USA (Remote)
$72K/yr - $116K/yr (Est.)Mid Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive cross-channel paid media activation for B2B accounts, from setup to optimization, with a strong emphasis on accuracy and collaboration.
- Must-have: 4–7 years in paid media with multi-channel execution and data-driven optimization.
- Standout: Ownership of activation for a portfolio of client accounts and close cross‑functional collaboration.
Job Description
Responsibilities
- Execute & Optimize Paid Media Campaigns
- Manage cross‑channel activation across paid social, programmatic, and other B2B media platforms
- Execute campaigns from setup through launch, optimization, and close‑out
- Monitor pacing, budgets, and performance to ensure campaigns deliver against targets
- Implement ongoing optimizations based on performance insights and data analysis
- Own activation for a portfolio of assigned client accounts
- Support senior team members on larger or global accounts as needed
- Ensure campaign structures, budgets, and timelines align with approved media plans
Ledger Bennett
We’re Ledger Bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns that lead to MQLs but developing strategies that keep working post-sale. That build customer relationships aimed towards repeatable revenue. That turn each buyer into your biggest fan. We’re in pursuit of the Forever Customer. And we help enterprise clients from all over the world find them. In every sector – from SaaS to heavy industry, from professional services to education – we connect the marketing strategies, ABM frameworks, and standout creative to maximize customer lifetime value. And we can work however works best for you. Whether it’s a full-service agency approach or with Fluid Talent, our flexible resourcing model, that embeds talent directly in your business, we can help you start pursuing Forever Customers today.
Traffic Signals
Monthly Visitors
4.3K
Traffic Source Mix
Search
42.5%
Direct
44.5%
Referral
6.5%
Social
5.3%
Paid
1.1%
Headcount Trend
Current headcount: ~99
Marketing Team
Marketing Team Size
39 (39% of company)
Median Career Experience
8.5 years
Median Tenure
1.4 years
