Responsibilities

• Own the internal paid media performance strategy across programs, ensuring campaigns align with enrollment priorities and business goals
• Monitor channel performance against key KPIs including CPL, lead quality, application conversion, and enrollment contribution
• Identify performance trends, risks, and optimization opportunities, bringing strategic recommendations to internal stakeholders and agency partners
• Translate agency reporting into clear, enrollment-focused insights and narratives for business leaders, PMMs, and senior leadership
• Surface enrollment forecast risks tied to paid media performance with enough lead time to support course correction
• Serve as EIM’s primary day-to-day relationship owner with the paid media agency partner
• Lead recurring agency performance and optimization meetings, driving accountability, decisions, and follow-through
• Ensure agency partners receive complete and accurate program context including audience insights, positioning, enrollment targets, creative direction, and launch timelines
• Hold agency accountable to agreed optimization cadences, testing strategies, reporting standards, and performance expectations
• Escalate performance concerns proactively and manage the relationship against outcomes, not activity alone

Requirements

• 3–5 years of experience in paid media, performance marketing, growth marketing, or digital marketing
• Experience managing or collaborating closely with external agencies or vendors in a performance marketing environment
• Strong understanding of paid media platforms including Google Ads and Meta Ads Manager
• Ability to analyze campaign performance data and translate findings into strategic recommendations and business implications
• Strong organizational, communication, and stakeholder management skills
• Ability to manage multiple priorities while maintaining focus on outcomes and operational clarity

Preferred

• Experience in higher education, healthcare, or another enrollment-driven industry
• Familiarity with CRM and marketing automation platforms such as Salesforce and Marketing Cloud
• Exposure to attribution modeling, conversion optimization, and multi-touch reporting frameworks
• Experience working in matrixed or cross-functional marketing organizations