Paid Media and Growth Strategist at Feller & Wendt, LLC | Layton, UT | $65K/yr – $80K/yr

Feller & Wendt, LLC

Paid Media and Growth Strategist

Layton, UT (On-site)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid media engine by building and optimizing multi-channel campaigns (Google, Meta, TikTok) to generate qualified leads and drive cost efficiency, backed by data-driven testing and weekly reporting.

Campaign Ownership: Run end-to-end paid media across search, social, and emerging platforms with a focus on lead gen and scalable performance.
Optimization & Reporting: Continuously test messaging, creative, targeting, and landing pages; translate insights into actionable growth recommendations.

Job Description

Responsibilities

Build, launch, and manage advertising campaigns across Google Ads (Search, YouTube, Performance Max)
Google Local Services Ads (LSA)
Meta (Facebook & Instagram)
TikTok and emerging platforms
Monitor and optimize campaign performance daily and weekly to achieve lead generation and cost efficiency goals
Manage advertising budgets strategically to scale successful campaigns while maintaining performance targets
Analyze campaign data and performance trends to identify optimization opportunities
Conduct A/B testing on Ad copy and messaging
Lading page variations
Continuously improve key performance metrics, including: Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Click (CPC), Client Acquisition Cost (CAC)

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Minimum of 3 years of hands-on experience managing paid media campaigns
Strong experience with Google Ads (required)
Meta Ads (required)
Google LSA (required)
TikTok Ads preferred
Proven success managing lead generation campaigns and optimizing advertising performance
Strong understanding of digital marketing metrics, including CPL, CAC, CTR, CVR, CPC
Experience with Google Analytics, conversion tracking, CRM integrations, and reporting tools
Experience managing large advertising budgets and scaling successful campaigns preferred
Strong analytical, organizational, and communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Excellent attention to detail and problem-solving abilities
Ability to work collaboratively while taking ownership of campaign performance

Preferred

Experience with emerging platforms beyond Google Ads, Meta Ads, and TikTok Ads preferred
Legal industry marketing experience preferred

Benefits

401(k) with company match
Health insurance
Dental insurance
Vision insurance
Paid time off
Professional development opportunities
Health savings account
401(k) 3% Match

Feller & Wendt, LLC

Certain legal matters have the power to dramatically impact your life for years to come. If you were injured by another's negligence, it is vital that you recover the compensation you need for your medical expenses, lost income and other damages. If you are involved in a divorce or other family issue, the outcome of this matter could impact your relations with your children and your finances. If you have been accused of a crime, you could face incarceration, fines, probation and immeasurable damage to your reputation.We have convenient office locations in Salt Lake City, Kaysville, North Logan and St. George. We offer a free initial consultation to discuss the specifics of your situation and accept all personal injury and wrongful death claims on a no-recovery, no-fee basis.

Founded in 2009

Layton, Utah, USA

69 employees (7 in marketing)

www.fellerwendt.com