Responsibilities

• Define and evolve the Paid Media strategy across Enterprise & Mid Market campaigns, ensuring strategy and execution work in lockstep to deliver exceptional performance and an elevated client experience
• Partner with VP, Paid Media to shape go-to-market positioning and packaging of paid media services
• Play a key role in new business development—supporting proposals, crafting media strategies, and contributing to pitch narratives
• Identify and develop new channel opportunities (e.g., YouTube, CTV, Retail Media like Walmart Connect) to expand our offering and drive incremental revenue
• Establish strategic frameworks for how we approach channel mix, budget allocation, and performance optimization across clients
• Lead client calls to explain and position campaign strategy, testing frameworks and results as needed for high importance SBR meetings (with support from paid lead on each campaign)
• Set the strategic direction for campaign planning, activation, and optimization—ensuring teams are aligned to best practices and performance standards, providing leadership to Senior Paid Media Managers
• Define and standardize advanced measurement frameworks, including attribution models, incrementality testing, and in-platform vs. cross-channel measurement approaches
• Drive deeper integration of emerging and high-growth channels, including: YouTube (full-funnel video strategy, creator + paid integration) CTV (measurement, audience strategy, and performance validation) Retail media (e.g., Walmart Connect) and commerce-driven media strategies
• Lead innovation in tracking infrastructure, including pixel strategy, server-side tracking, and tighter integration of Mavely & Affiliate offerings to demonstrate benefits of working with Later Paid Media given our positioning within a larger data driven ecosystem

Benefits

• eligible to participate in various benefits plans as part of their overall compensation package.