Paid Media Director at ROAST | New York, USA

Paid Media Director

New York, USA (Hybrid)

$70K/yr - $123K/yr (Est.)Director/ExecutiveFull time

Posted 3 months ago

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Drive ROAST’s US paid media delivery, owning client relationships and coordinating with the UK team to shape US strategy and scale ROAS.

Must-have: 5+ years PPC delivery and proven results with $100k+ monthly budgets.
Standout: Leading junior staff and cross-functional US-facing initiatives.

Be the local representative of ROAST paid media for our US-based client set, attending client meetings, developing client relationships, responding to questions and queries.
Work closely with UK Senior Account Managers and Department Leads to ensure all accounts have a performance strategy.
Contribute to wider client planning workflows
Responding to briefs with the support of other ROAST media teams
Regular review and assessment of tools, partners and technologies that will help improve quality and effectiveness
Guide marketing strategies based on local knowledge of customer needs and US specific landscapes.
Collaborate with creative and content teams to ensure ad content is as relevant as possible for the market.
Lead day-to-day communication with US clients where required.
Future line management of junior staff as the team expands.
Support the new business process for US-based leads, including support on initial calls, taking of briefs and presenting of responses.

At least 5 years of working in PPC delivery (if in a mixed channel role, at least 60% of time on PPC)
A proven track record of delivering projects and results for clients with monthly budgets of $100,000+
A proven track record of achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
A proven track record of developing junior team members
A proven track record of leading 3rd party bid management tools
A proven track record of leading onsite analytics packages
A proven track record of bringing efficiency to client activity in terms of both performance and resource levels
Experience of executing campaigns within other Paid Media channels beneficial.

Hybrid working arrangements
Additional 2 weeks ‘work from anywhere in the world’
Health insurance
401K with company contribution
Active company social life organised by a staff committee
Lots of opportunity for involvement in CSR, sustainability and charity initiatives
Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
Opportunities to learn about other digital marketing disciplines
Annual Leave: 20 vacation days in addition to bank holidays, plus Christmas Eve and New Year’s Eve off