Responsibilities

• Paid media performance across all channels
• End-to-end demand gen campaign execution
• Webinar and event demand, including follow-up coordination
• Landing page and retargeting performance
• Lifecycle planning and execution with sales
• SEO, organic demand, and AI search visibility priorities tied to pipeline
• Campaign reporting and pipeline visibility
• Translate marketing priorities into channel strategies, timelines, and measurable outcomes. Connect paid media, SEO, AI search visibility, landing pages, lifecycle nurture, webinars, and events into one coordinated demand system, and find the opportunities to improve performance, lead quality, and pipeline contribution.
• Own paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and retargeting, including setup, targeting, budget pacing, bidding, optimization, and reporting. Partner with creative to test hooks, messaging, formats, and offers, and recommend budget shifts based on cost per qualified lead and pipeline impact.
• Drive demand for webinars and PIMCON through paid campaigns, landing pages, retargeting, and audience development. Build campaign plans that connect the brands into a stronger ecosystem, and make sure every event and webinar lead has a clear follow-up path.

Requirements

• 5+ years managing paid media across Google Ads, LinkedIn Ads, Meta Ads, and retargeting
• Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
• Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence
• Track record building and optimizing demand gen campaigns in a B2B, agency, SaaS, professional services, or high-consideration environment
• Experience with HubSpot or a comparable CRM/marketing automation platform
• Experience supporting webinars, conferences, or event-based demand
• Experience across multiple brands, subbrands, or audience segments
• Strong grasp of landing pages, lead capture, UTMs, CRO, and campaign reporting
• Understanding of SEO, organic search, and how website content supports discoverability across search engines and emerging AI search experiences
• Ability to tie marketing activity to qualified leads, pipeline, and revenue

Preferred

• Google Ads and Analytics certification is a plus
• Legal marketing or another high-consideration category is a plus

Benefits

• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance