Responsibilities

• Paid media management and performance reporting across Meta, Google, Pinterest, and TikTok for a portfolio of e-commerce and partner accounts.
• Creative strategy for your accounts. You'll write briefs, analyze top versus bottom performing ads, plan what to test, and work with our designers and creators to bring it all to life.
• The loop between performance and creative. You'll read what's working and why, down to the hook, format, and angle, and turn it into the next round of creative.
• Your clients' week-to-week relationships. You'll lead calls, explain what's happening and why, and bring recommendations before anyone asks.
• Testing, with real rigor. You'll decide what to test, when to scale, and when to cut, and you'll make those calls confidently.
• How we do media and creative. You'll build and improve testing frameworks, creative brief templates, launch checklists, and reporting, so good work is repeatable.
• Growing the people around you. You'll train coordinators and newer team members on platforms and best practices.

Requirements

• 4–6 years of hands-on paid media experience, ideally at an agency or with DTC/e-commerce brands.
• Deep expertise in Meta and strong hands-on experience in Google Ads, including Performance Max and Shopping.
• An understanding of what drives a business, like MER, contribution margin, and new customer growth, not only in-platform ROAS.
• A strong creative instinct for what makes people stop scrolling, with a portfolio or examples of ad creative you've briefed, concepted, or written.
• Experience writing ad copy and creative briefs for paid social, especially UGC and creator-led content.
• A self-starter with good judgment. You spot what an account needs, make the call, and tell us what you did and why.
• Good judgment and the confidence to act on it. You make the call, then tell us what you did and why.

Preferred

• Pinterest and/or TikTok Ads experience
• Meta certification
• Experience with women's apparel, children’s, home, gifting, or lifestyle brands
• Based in Atlanta, for in-person strategy days and client time

Benefits

• Salary of $80,000–$90,000
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Paid parental leave
• 20 days PTO
• Flexible working arrangements