Responsibilities

• Conduct daily monitoring of campaign performance to ensure optimal results and make data-driven adjustments as necessary. Monitor performance for each campaign by measuring lead volume, CPL (cost per lead), lead to start conversion rates, and CPS (cost per start). Provide ongoing actionable insights into campaign performance
• Collaborate with media buyers and lead generation partners to identify campaign optimization opportunities; execute optimization strategies to improve campaign performance
• Collaborate with in-house and third-party creative teams to develop compelling static and video assets, share ad performance results, and oversee an ongoing optimization testing schedule
• Deploy and analyze A/B testing campaigns to drive improvements with creative design, messaging, landing page conversions, ad placements, click-through rates, and campaign ROI
• Launch new campaigns with adherence to designated budgets and enrollment goals
• Prepare and present daily, weekly and monthly performance reports, highlighting key metrics, insights, and recommendations for improvement
• Collaborate with CIAT departments to ensure messaging, ads, and campaign placements support enrollment goals, financial targets, and audience segmentation
• Assist with tracking paid media budgets and campaign budget allocation per channel or lead partner
• Conduct ongoing competitive research to support the development of new programs, program changes, and policy changes to improve enrollment rates
• Stay up to date with industry trends and best practices with higher education student retention strategies

Requirements

• Bachelor's degree in marketing, business, communications, or a related field preferred
• Minimum three years of experience in digital marketing or advertising
• Familiarity with Google Ads and Meta advertising platforms required; experience with LinkedIn and YouTube ads is preferred
• Strong analytical skills with the ability to interpret data and provide actionable recommendations
• Exceptional and consistent attention to detail, with the ability to multitask effectively Proficiency in student information systems is preferred
• Strong organizational skills with the proven ability to prioritize
• Strong communication skills, both verbal and written, with the ability to effectively convey information and interact with students, colleagues, and others
• Self-motivated with a strong work ethic; dedicated to quality, quantity, results and timeliness
• Demonstrated ability to anticipate needs and exercise independent judgment
• Excellent analytical skills, problem resolution skills and general business acumen