Responsibilities

• E-commerce Growth & Optimization
• - Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS
• - Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume
• - Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising
• Campaign Strategy & Execution
• - Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok
• - Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages)
• - Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements
• - Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages
• Platform Expertise

• - Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers
• - Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing
• - TikTok: campaign setup, audience targeting, creative iteration, and performance optimization

• Performance, Reporting & Insights
• - Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue
• - Analyze results across platforms and communicate what changed, why it changed, and what actions to take next
• - Provide clear weekly updates and performance summaries with next-step recommendations
• Conversion Tracking & Troubleshooting
• - Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs)
• - Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues)
• - Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred)
• Copy & Creative Collaboration
• - Write and test ad copy across platforms (headlines, primary text, descriptions, hooks)
• - Provide performance-based creative briefs and iteration feedback to designers/video editors
• - Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs)