Responsibilities

• Build, launch, and manage paid campaigns across Google Ads (Search, Performance Max, Display, and YouTube), Meta Ads, TikTok Ads, and Apple Search Ads for your assigned region.
• Set up campaigns to the shared standard — consistent structures, naming conventions, tracking, and audience/keyword configuration — so your region's account is clean, organized, and easy to read.
• Write and traffic ad copy, keywords, audiences, and creative assets into each platform, and coordinate with design to get the assets you need on time.
• Turn briefs from the global paid media team into live, correctly configured campaigns, and get them to market quickly and accurately.
• Stay current on platform changes, new ad formats, beta features, and best-practice updates across Google, Meta, TikTok, and Apple Search Ads, and put them into practice in your accounts.
• Run day-to-day optimization — bids, budgets, audiences, keywords, negatives, placements, and creative rotation — to improve performance against targets.
• Support and execute structured tests (creative, audience, bidding, landing page) and document what you learn so it can be applied across regions.
• Flag opportunities and risks early and bring ideas for what to try next.
• Use AI tools to work faster and smarter — drafting and iterating ad copy, generating and analyzing competitor research, summarizing performance data, and taking the repetitive work out of setup and reporting.
• Look for ways to build AI into your systems, integrations, and workflows so your region runs more efficiently, and share what works with the wider paid media team.

Requirements

• 1–3 years of hands-on experience building and managing paid media campaigns, ideally in-house or at an agency.
• Direct, in-platform experience with at least two of Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads, and the appetite to become strong across all four.
• Comfortable building campaigns from scratch — structures, keywords/audiences, ad copy, and tracking — and keeping accounts organized and consistent.
• Solid understanding of paid media fundamentals: bidding, budgeting, audience targeting, and the core metrics (CPC, CPA/CAC, ROAS, conversion rate).
• Experience managing and pacing campaign budgets, with a careful, detail-oriented approach to spend.
• Comfortable working with data: pulling performance reports, setting up conversion tracking and UTMs, and reading results accurately.
• Highly organised and reliable, able to manage multiple live campaigns at once and follow shared processes and standards closely.
• Eager to keep up with a fast-changing landscape and put new platform features and best practices into use.
• AI-forward: you actively use AI tools to speed up execution, research, and reporting, and to build better systems and integrations — while relying on your own judgment to check the output and make the calls.
• Strong communicator who can report clearly on performance and collaborate across a distributed team.

Preferred

• Experience with Google Analytics, Looker, or similar reporting/BI tools is a plus.
• Experience in fintech, payments, financial services, or another regulated, multi-market business is a plus.

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice