Responsibilities

• Translate client targets (jobs/week, target CPI / CPL, budgets) into media plans on Meta (primary) and Google (secondary).
• Decide audiences, bidding strategies, budgets, and funnel flow for each offer (PPL roof inspections, GoNano, etc.).
• Build and launch campaigns, ad sets, and ads inside client subaccounts (GHL / Meta / Google).
• Set up proper tracking: pixels, events, UTMs, and CRM integration so every lead is traceable.
• Monitor performance daily; shift budget, pause losers, scale winners.
• Run structured tests on hooks, creatives, headlines, offers, and landing flows.
• Maintain each client at or below agreed CPL / cost per qualified lead or escalate fast when off.
• Request new creatives based on data (what angles, formats, and audiences are working).
• Write or refine ad copy variations tailored to roofing / home services leads.
• Collaborate with you / contractors on new angles to test (seasonality, storm damage, financing, etc.).

Requirements

• 2+ years hands-on Meta buying for local lead gen (roofing / home services strongly preferred).
• Proven history managing multiple small to mid-sized accounts at once (not just one giant ecom brand).
• Comfortable owning numbers: CPL, cost per qualified lead, lead-to-job assumptions.
• Strong in data, pattern recognition, and fast iteration; low drama, high responsibility.
• Writes clear, simple ad copy in contractor-friendly language.
• You’re not a brand strategist or content influencer.
• You’re not a “just push buttons and hope” buyer.
• You are a performance operator who treats client dollars like your own.