Responsibilities

• E-commerce Growth & Optimization
• Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS
• Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume
• Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising
• Campaign Strategy & Execution
• Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok
• Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages)
• Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements
• Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages
• Platform Expertise

Requirements

• 3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads
• Strong e-commerce background, including experience optimizing for online purchases and revenue
• Proven ability to improve and scale performance toward ROAS/ROI goals
• GA4 + GTM experience (event setup, debugging, UTM governance)
• Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy
• Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms
• Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs
• CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis
• Proof of Past Success (Required): Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction) and explanations of what was done and why it worked
• Working knowledge of: Google Ads Performance Max strategy and optimization levers

Preferred

• Familiarity with GTM/GA4 preferred