Responsibilities

• Plan and execute full-funnel campaigns from prospecting to conversion
• Manage client budgets with disciplined pacing and performance accountability
• Optimize daily to hit ROAS, CPA, CPL, and CTR targets
• Build audience segmentation with custom audiences, lookalikes, and first-party data
• Execute geofencing and competitor targeting for local and regional clients
• Develop retargeting strategies across platforms
• Manually create Google tags (gtag.js), GTM containers, Meta Pixel, and LinkedIn Insight Tag from scratch
• Link and verify end-to-end conversion tracking, from ad click to landing page to CRM
• Test and troubleshoot conversion paths across websites, landing pages, and CRMs (GoHighLevel, HubSpot)
• Implement Conversions API (CAPI), server-side tracking, and enhanced conversions

Requirements

• 3+ years of hands-on paid media buying experience
• Proficient in Google Ads, Meta Ads, and LinkedIn Ads
• Strong skills in manually creating Google tags (gtag.js), GTM containers, and platform pixels from scratch
• Proven ability to set up and troubleshoot end-to-end conversion tracking
• Experience testing and verifying conversion paths across landing pages, websites, and CRMs (GoHighLevel, HubSpot)
• Budget management across multi-client portfolios
• A/B testing and creative performance analysis
• Sharp copywriting across ad formats

Preferred

• CTV/OTT and programmatic campaign experience
• Server-side tracking and CAPI implementation
• Agency experience managing 5+ accounts simultaneously
• Google Ads and Meta Blueprint certifications

Benefits

• Unlimited PTO + paid holidays
• Real ownership, your campaigns, your results
• Collaborative, fast-paced agency environment
• Direct access to leadership and decision-makers
• Career growth in a scaling agency