Responsibilities

• Own the full lifecycle of paid media creative asset development across all channels.
• Lead the briefing process for paid media creative, ensuring clear strategic direction, messaging alignment with brand marketing, and platform-specific requirements.
• Manage paid content development across internal Influencer, Owned Social, and Design teams to best leverage top performing tactics across awareness, consideration, and conversion tactics.
• Coordinate content calendar, timelines, and asset delivery across Creative, Brand, Merchandising, Ecommerce, and agency teams to ensure campaigns launch on time, always maintaining premium Rhone brand guideline standards.
• Effectively execute paid media campaign asset delivery across key acquisition channels including paid social, search, online video, TV, CTC, affiliates, partnerships, and emerging digital platforms.
• Partner with external agency teams to manage campaign launches, optimizations, and performance tracking across platforms.
• Identify business questions to inform testing roadmaps (e.g., messaging themes, creative formats, visual styles, and audience segments).
• Partner with agency and internal teams to implement test-and-learn frameworks and translate learnings into future creative and media strategies.
• Partner with Rhone’s external agency team to monitor campaign performance across paid channels, identifying trends, optimization opportunities, and actionable insights.
• Translate performance data into clear business insights that inform creative direction, channel strategy, and budget allocation.