Responsibilities

• Own campaign builds and optimizations across multiple clients.
• Support reporting across multiple clients
• Handle billing and invoicing coordination
• Contribute to new business platform preparation
• Understand the ins and outs of paid media channels and align with client goals
• Arrive ready to learn, execute with care, and grow into the role
• Review campaign performance across assigned accounts and make optimization recommendations
• Compile keyword research to define relevant keywords for upcoming product launches
• Handle ad hoc support requests — billing reconciliation, invoicing coordination, and general platform questions
• Collaborate with a Sr. Paid Media Manager on a media plan, recommending channels, platforms, and audiences to expand brand awareness and generate demand

Requirements

• At least 1 year of paid digital marketing campaign management experience
• An understanding of and willingness to self-educate on paid digital marketing channels
• Comfort in managing & executing media campaigns across several clients simultaneously
• Working knowledge of digital advertising platforms (Google Ads, Bing, Facebook, LinkedIn, demand-side platforms, Twitter, Pinterest, etc.)
• Experience in analyzing and reporting on campaign progress and delivering data-driven optimization recommendations
• Google Analytics and other marketing analytics platform experience
• Working knowledge of Google Tag Manager (placing pixels, event tracking, conversion tracking, etc)

Preferred

• You are strategic and use data to make decisions.
• You are solutions-oriented and great at solving problems.
• You are curious, and you ask questions. You seek clarity in the face of ambiguity.
• You are adaptable and positive in the face of adversity.
• You want to grow. You’re motivated by the idea of eventually owning your own accounts and client relationships — and you’re willing to put in the reps to get there.