Paid Media Associate Account Director at The Media Image | New York City, NY

The Media Image

Paid Media Associate Account Director

New York City, NY (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end delivery of high-impact marketing programs in a regulated iGaming context, balancing program scoping, budget forecasting, and performance analysis to drive ROI for elite clients.

Project Lifecycle: Lead scoping, planning, delivery, and post-mortem analysis across multiple initiatives.
Client & Partner Leadership: Maintain senior-level partnerships and translate client needs into actionable briefs for creative teams.
Program Execution: Drive daily development of sophisticated, compliant digital campaigns across Search and Social to maximize ROI.

Job Description

Oversee the full lifecycle of multiple high-priority projects, from initial scoping and resource planning to final delivery and performance analysis.
Demonstrate rigorous financial oversight by managing project budgets, forecasting team utilization, and reporting on bottom-line impact.
Navigate the technical nuances of Search and Social platforms to maximize ROI within the regulated iGaming space.
Mentor junior team members to foster departmental growth.
Serve as a high-level partner to premier client and internal leadership, acting as the primary point of contact to ensure complex initiatives are delivered with strategic precision and on schedule.
Translate client needs into clear, actionable briefs for creative and production teams.
Steer daily development and execution of sophisticated marketing programs within the iGaming division.

2:1 Bachelor Degree from an internationally-recognized university
5-8 years experience in a similar role, ideally in an agency environment.
Practical expertise in planning and optimizing campaigns across Google (Search, UAC, PMax and Demand Gen) and Meta (Advantage+, App Install and ASC).
A history of managing diverse project portfolios and building enduring, positive client partnerships.
Proven ability to handle complex budgeting, financial forecasting, and the efficient allocation of team resources.
High proficiency in Microsoft Excel and the Google Workspace suite for data management and collaboration.
Superior verbal and written English skills, with the ability to present complex data clearly to senior stakeholders.
A proactive, detail-oriented approach with a natural ability to solve problems and drive projects forward autonomously.

Experience in crafting long-term growth strategies and comprehensive Go-To-Market (GTM) toolkits
Prior experience managing digital marketing within the iGaming or gambling industry, including knowledge of platform-specific compliance
Experience leveraging Looker Studio or GA4 to build customized, automated reporting dashboards

Holiday I 25 +1 p/a worked
EAP I Yes
401k | 3-4% ER contribution
Mat / Pat I Yes - Above stat.
Medical I Yes (Aetna 50% ER cont)
Personal Days I 3 p/a

The Media Image

TMI is an independent global performance marketing agency built for complexity, scale, and growth.We design and operate full-funnel media strategies that connect data, technology, and creativity - helping ambitious brands grow efficiently across paid media, organic search, analytics, and performance creative.Since 2008, we’ve partnered with clients across e-commerce, financial services, luxury, beauty, and regulated categories such as iGaming and sports betting - sectors where precision, accountability, and speed really matter.Operating across 60+ markets and 40+ languages, our teams work from hubs in Europe, North America, and Africa, providing true follow-the-sun delivery and senior-level involvement where it counts. As top-tier partners to Google, Meta, Microsoft, and TikTok, we combine deep platform expertise with advanced measurement, automation, and experimentation to drive measurable commercial impact.Our independence is deliberate. It gives us the freedom to move quickly, build bespoke teams, innovate without constraint, and stay closely aligned to our clients’ business goals - not holding company agendas.In 2024, the Financial Times named TMI one of Europe’s Long-Term Growth Champions, recognising a decade of sustained revenue growth alongside companies such as Spotify and HelloFresh.We don’t just run media.We engineer performance.Independent. Agile. Built for growth.

Founded in 2008

London, England, GBR

114 employees (35 in marketing)

www.the-media-image.com