Paid Media & Analytics Specialist

Houston, TX (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and execution across multi-channel campaigns for B2B clients.

  • Own campaign strategy and execution across multi-channel paid media campaigns.
  • Must-have: Hands-on experience with Google Ads, Meta Business Manager, LinkedIn Campaign Manager and analytics platforms.
  • Standout: Direct client-facing strategy conversations and content coordination across campaigns.

Job Description

Responsibilities

  • Own Campaign Strategy & Execution
  • Design and implement comprehensive paid media campaigns across multiple channels, ensuring every detail aligns with client goals and brand standards.
  • Manage & Optimize Digital Advertising
  • Build, manage, and optimize campaigns in Google Ads, Facebook, LinkedIn, and other platforms. You’ll be hands-on with budgets, targeting, creative, and performance.
  • Drive Performance Through Data
  • Own KPIs and metrics that indicate campaign effectiveness. Analyze web traffic and campaign performance to inform strategy and optimizations.
  • Foster Client Relationships
  • Facilitate strategic conversations with clients, educating them and guiding decisions that drive real business results.
  • Content Coordination & Creation
  • Coordinate and create compelling content, including landing page copy, ads, white papers, and paid social media posts.
  • Quality Assurance & Attention to Detail
  • Review all client work with extreme scrutiny to ensure we only deliver top-notch, bulletproof deliverables.
  • Stay Ahead of Trends
  • Identify and implement best practices, new opportunities, and emerging trends for both clients and One Foot Over.

Requirements

  • Hands-on experience implementing multi-channel paid media campaigns
  • Hands-on experience with Marketing automation platforms (HubSpot, Eloqua, Marketo, Pardot, etc.)
  • Proven track record with paid advertising and analytics platforms
  • Proficiency in online ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager, etc.)
  • Experience with Google Analytics, Tag Manager, and campaign tracking
  • Hands-on experience with website CMS platforms (WordPress, Webflow, etc.)
  • Comfort with project management systems and time tracking tools
  • Extreme attention to detail and discernment
  • High level of organization and project management ability
  • Self-starter who takes ownership and initiative
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and shifting priorities

Preferred

    One Foot Over logo

    One Foot Over

    We help B2B companies get clear about their marketing strategy, increase awareness of their brands, and generate highly qualified leads.See more at getonefootover.com. Hear more on the B2B Happy Hour podcast available where ever you listen!

    Founded in 2017
    Houston, Texas, USA
    7 employees (5 in marketing)

    Traffic Signals

    Monthly Visitors
    1.5K
    Monthly Google Ads Budget
    $268
    Traffic Source Mix
    Search
    24.6%
    Direct
    30.7%
    Referral
    7.2%
    Social
    35.9%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~7

    Marketing Team

    Marketing Team Size
    5 (71% of company)