Paid Media Analyst

Nashville, TN (On-site)

$55K/yr – $92K/yrMid Level1+ years expFull time

Posted 6 days ago

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Job Summary

The role owns end-to-end data management and analytics for direct marketing, building dashboards, attribution models, and actionable insights in partnership with internal teams.

Owns gathering and validating data for reporting using SQL and Access.
Builds daily/weekly dashboards to track performance of direct marketing programs.
Develops and interprets sales attribution models to inform campaigns.

Job Description

Responsibilities

Gathers, interprets, integrates and manages large-scale internal data for reporting needs using SQL and Access
Develops daily and weekly dashboards to track performance and growth of all direct marketing programs
Creates sales attribution model for direct marketing campaigns and interpret the results
Analyzes and verifies data to ensure accuracy of direct mail/or email campaigns
Collaborates with digital marketing team and other internal stakeholders for ad hoc analyses to help make informative business decisions
Analyses website and sales data to identify market and product trends
Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs

Requirements

Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, IT or related field required, and 1-2 years for marketing analysis experience required or an equivalent combination of education and experience
You MUST BE physically located in the United States while performing this job.
Ability to speak, read and write fluently in English is required.

Benefits

Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen

For over 40 years, our associates at TruGreen have demonstrated unwavering commitment and dedication, providing top-tier lawn care and exceptional service to our customers, with each lawn presenting a new opportunity.Our associates embody the essence of customer service, reflecting our core values of Safety, Service, Teamwork, Accountability, and Respect. Their passion for our customers and communities, coupled with a strong sense of camaraderie, has positioned us as a leader in the lawn care industry. By consistently exceeding expectations and delivering high-quality care, our team serves as the backbone of our business; therefore, we firmly believe in investing in our associates just as they invest in our customers.We are committed to supporting our team with competitive salaries, comprehensive benefits, opportunities for career growth, and the stability that comes from over four decades of proven success. Joining TruGreen means embarking on a career that you can truly love, where you’ll be valued and respected every step of the way.Additionally, TruGreen is dedicated to diversity and inclusion, and we encourage candidates from diverse backgrounds to apply. We are an Equal Opportunity/Affirmative Action Employer for Minorities, Females, Protected Veterans, and Individuals with Disabilities. Together, we look forward to creating a welcoming and inclusive environment where everyone can thrive

Founded in 1973

Franklin, Tennessee, USA

6.5K employees (83 in marketing)

trugreenjobs.com