Responsibilities

• Develop and manage paid media strategies across various channels, including paid search and social media advertising platforms (e.g., Meta, LinkedIn).
• Build and maintain expertise across Google Ads, Meta Ads, and other relevant platforms to stay ahead of industry developments and platform updates.
• Utilize and maintain a working knowledge of paid media tools such as Ads Editor, Google Tag Manager, Google Merchant Center, and other standard industry tools.
• Analyze reports in LookerStudio to pull out high-level insights and recommendations.
• Demonstrate effective written and spoken client communication through emails, deliverable presentations, and leading client calls.
• Own the project management of all assigned client activities using Greenlane’s internal systems and processes.
• Take notes during calls and translate them into next steps for internal and external contacts.
• Support lead Account Managers with account management activities including agenda creation, Asana management, call scheduling, keeping deliverable trackers updated, and email follow-ups.

Requirements

• Proven 2+ years of experience as a Paid Media Account Manager or similar role.
• In-depth knowledge of paid media platforms and tools; Google Ads and Meta Ads proficiency is required, LinkedIn Ads experience is preferred.
• Advanced proficiency in Google Sheets is essential; familiarity with Microsoft Excel is also expected. You will use these tools daily for reporting, analysis, and client deliverables.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• A passion for digital marketing and a desire to learn and grow.
• Must be based in the United States.
• (Optional) Experience with marketplace advertising platforms like Amazon Ads is a plus.

Preferred

• Optional: Experience with marketplace advertising platforms like Amazon Ads is a plus.

Benefits

• Comprehensive Health Benefits: We offer health, dental, vision, and life insurance, and we cover 100% of your medical insurance premium .
• 401k with Company Match: We help you save for your future with our 401k retirement plan, including a company match.
• Generous Paid Time Off: You’ll receive 20 vacation days available from day one, in addition to 9 paid holidays each year.
• Flexible Hybrid Work Model: We value collaboration and flexibility. Our team works together 2 days a week in our Audubon office and from home three days a week. We embrace flexible schedules to accommodate life outside of work.
• Professional Development: We are committed to your growth and offer internal training, platform certification support (Google, Meta), and opportunities to attend industry conferences and events.
• Collaborative Team Environment: Enjoy a collaborative and supportive team environment with annual volunteer days, monthly game nights, and more