Responsibilities

• Plan, execute, and optimize campaigns across OTT/CTV platforms (Roku, Amazon Fire TV, Samsung, LG, Apple TV, Vizio, etc).
• Manage campaigns through managed service, self-service, and programmatic DSPs.
• Drive device-level targeting, audience strategy, inventory selection, and frequency management.
• Launch and optimize direct-to-publisher and platform-specific buys.
• Partner closely with internal creative teams to concept, brief, and develop high-performing assets tailored for OTT and cross-channel use.
• Provide data-driven insights to influence creative direction, messaging, and visual strategy.
• Build structured A/B and multivariate testing roadmaps, including creative rotations, variant testing, messaging frameworks, and placement-level analyses.
• Translate testing results into actionable creative and channel recommendations.
• Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance daily.
• Analyze in-platform metrics and downstream engagement to optimize budgets, bids, audiences, and creative mix.

Requirements

• 5+ years of experience in performance marketing, including 2+ years in OTT/CTV media buying.
• Strong hands-on experience with managed service, self-service, and programmatic media buying.
• Experience working closely with creative teams to develop high-performing assets.
• Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle.
• Proficiency with platforms such as Roku OneView, Amazon Advertising, Samsung Ads, LG Ads, Vizio, The Trade Desk, or similar tools.
• Strong analytical mindset with experience reading dashboards, performance reports, and attribution data.
• Excellent communication skills with the ability to simplify complex findings.
• Capable of thriving in a fast-paced, multi-project, high-growth environment.
• Experience with cross-device attribution (mobile ↔ OTT).
• Familiarity with MMPs such as Kochava or AppsFlyer.

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
• TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k).
• Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.