Responsibilities

• Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests.
• Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok.
• Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution.
• Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test.
• Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue.
• Own reporting on paid performance, giving leadership a clear read on what's working and what to do next.
• Own paid brand investments. This includes industry publications, podcasts, and out-of-home.
• Build the systems and processes that let paid marketing scale as budget grows.

Requirements

• 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition.
• Direct, in-platform experience running Google Search campaigns. Looking for someone that has both built the account structure and made the daily optimization calls yourself as well as someone who has managed paid marketing agencies.
• Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences.
• Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok.
• Strong analytical rigor—fluent in CAC, ROAS, and pipeline attribution, and comfortable defending budget decisions with data.
• Experience running full-funnel paid campaigns, from targeting and creative through landing page and conversion optimization.
• Experience managing paid marketing agencies

Preferred

• Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home is a plus.
• Experience scaling a paid acquisition program at a high-growth startup is a plus.

Benefits

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.
• Daily lunch and snacks for those working out of our office hubs.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• Home internet reimbursement stipend.
• Wellness reimbursement program.
• Annual team off-sites and in-person opportunities around our growing Anrok hubs.
• Home office setup stipend to ensure you have the equipment you need to thrive at work.
• At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs—San Francisco, New York City, and Salt Lake City—where we collaborate in-person 3 days per week.