Own multi-channel paid strategy and execution across paid search, social, display, OOH, and developer-focused channels.

• Own paid strategy and execution across paid search, social, display, OOH, and developer-focused channels.
• Manage and optimize a multi-million dollar ad budget, with full accountability for efficiency and attributable pipeline.
• Build and maintain attribution and measurement frameworks that connect spend to pipeline with real signal
• Lead Fireworks' paid experimentation program — hypothesis, execution, readout, iteration
• Partner with Sales, Product, and Finance teams to align paid programs with cross-functional dependencies.
• Track the evolution of the advertising ecosystem and proactively build that thinking into our roadmap.