Paid Digital Strategist

Minneapolis, MN (Hybrid)

$70K/yr – $80K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media strategy and multi-channel campaigns with executive-facing accountability, budget ownership, and a focus on ROI for large programs.

  • Own multi-channel campaign execution and budget allocation across B2B and B2C targets.
  • Present campaign results to C-Suite and influence strategic direction.
  • Mentor teammates and drive a culture of learning and continual improvement.

Job Description

Responsibilities

  • Develops, executes, and manages complex ad campaigns for a diverse range of B2B and B2C clients
  • Leads audience targeting strategies and campaign structures with a focus on maximizing ROI for large-scale budgets
  • Utilizes performance insights to influence creative direction and optimize campaign effectiveness
  • Confidently presents campaign strategies and performance results to C-Suite executives regularly
  • Efficiently manages and allocates large advertising budgets across campaigns
  • Oversees and optimizes campaign performance across various platforms and tools, ensuring optimal results
  • Collaborates with Strategy, Project Management, and Account teams to ensure quality assurance and continual improvement of campaigns
  • Mentors and provides guidance to junior team members, fostering a culture of learning and excellence

Requirements

  • Minimum of 5 years of experience in paid digital media, with a focus on platforms like Google Ads, Meta, LinkedIn and Programmatic
  • Minimum of 3 years managing e-commerce or shopping campaigns
  • Demonstrated experience in managing multi-million dollar advertising budgets
  • Extensive experience in presenting to and engaging with C-Suite executives, including CEOs and CMOs
  • Proven track record of successful board-level presentations and strategic communications
  • Proficient in the creation and management of Product Feeds for e-commerce campaigns across Google Ads, Bing Ads, Meta and other channels
  • Understanding of organic social media strategy, and the strong overlap between organic and paid
  • Experience in Google Tag Manager and creating reports through Looker Studio
  • Exceptional multitasking and project management skills
  • Strong attention to detail
  • Excellent interpersonal and communication skills

Benefits

  • Complimentary parking
  • Health, dental, and vision insurance
  • 401(k) with matching contributions from the Company
  • Life insurance and Accidental Death & Dismemberment (AD&D) coverage
  • Company-provided Short Term Disability insurance
  • Long Term Disability coverage
  • Paid Time Off
  • Holiday pay, including Floating Holiday
  • Flexible work schedules
Rocket55 LLC logo

Rocket55 LLC

Rocket55 is a digital impact agency, serving as a guide for our clients as they wade through today’s murky marketing landscape. We combine old-fashioned client service with our deep digital expertise—with a relentless pursuit of results and innovation at the center of everything we do.Digital is what we do and why we exist, but we know that it cannot succeed without a set of defined goals driving real impact, from increased revenue to improved profitability. We know it’s more than metrics like keywords, page views, or bounce rates. Like you, we value leads, sales, and growth. That’s why Rocket55 doesn’t just do digital. We make an impact.

Founded in 2008
Minneapolis, Minnesota, USA
83 employees (27 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
29%
Direct
48.2%
Referral
7%
Social
14.1%
Paid
1.4%

Headcount Trend

Current headcount: ~83

Marketing Team

Marketing Team Size
23 (28% of company)
Marketing Roles Posted (Last 30 Days)
2