Paid Digital Strategist

Minneapolis, MN (Remote)

$70K/yr – $92K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive high-ROI paid media campaigns for B2B and B2C clients, with C-Suite storytelling and multi-million-dollar budgets.

  • Own end-to-end ad campaigns across Google Ads, Meta, LinkedIn, and programmatic channels.
  • Must-have: 5+ years in paid digital media with multi-platform and multi-million-dollar budgets.
  • Standout: Regularly presents strategy and results to CEOs/CMOs and board audiences.

Job Description

Responsibilities

  • Develops, executes, and manages complex ad campaigns for a diverse range of B2B and B2C clients
  • Leads audience targeting strategies and campaign structures with a focus on maximizing ROI for large-scale budgets
  • Utilizes performance insights to influence creative direction and optimize campaign effectiveness
  • Confidently presents campaign strategies and performance results to C-Suite executives regularly
  • Efficiently manages and allocates large advertising budgets across campaigns
  • Oversees and optimizes campaign performance across various platforms and tools, ensuring optimal results
  • Collaborates with Strategy, Project Management, and Account teams to ensure quality assurance and continual improvement of campaigns
  • Mentors and provides guidance to junior team members, fostering a culture of learning and excellence

Requirements

  • Minimum of 5 years of experience in paid digital media, with a focus on platforms like Google Ads, Meta, LinkedIn and Programmatic
  • Minimum of 3 years managing e-commerce or shopping campaigns
  • Demonstrated experience in managing multi-million dollar advertising budgets
  • Extensive experience in presenting to and engaging with C-Suite executives, including CEOs and CMOs
  • Proven track record of successful board-level presentations and strategic communications
  • Proficient in the creation and management of Product Feeds for e-commerce campaigns across Google Ads, Bing Ads, Meta and other channels
  • Understanding of organic social media strategy, and the strong overlap between organic and paid
  • Experience in Google Tag Manager and creating reports through Looker Studio
  • Exceptional multitasking and project management skills
  • Strong attention to detail
  • Excellent interpersonal and communication skills

Benefits

  • Health, dental, and vision insurance
  • 401(k) with matching contributions from the Company
  • Life insurance and Accidental Death & Dismemberment (AD&D) coverage
  • Company-provided Short Term Disability insurance
  • Long Term Disability coverage
  • Paid Time Off
  • Holiday pay, including Floating Holiday
  • Flexible work schedules

About Rocket55

  • If you’re looking for a fast-paced, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit.
  • Rocket55 has been a full-service digital marketing agency for 16 years.
  • We value curiosity, collaboration, and adaptability and drive results for our clients.

Salaries

Posted range

$70K/yr – $92K/yr

Taken straight from the job posting.

See all Rocket 55 salaries

Paid Digital Strategist

Rocket 55 · Minneapolis, MN · Remote