Responsibilities

• Lead delivery of MMM and media measurement insights for Corporate Brands, quantifying the sales and brand impact of media and recommending budget and media-mix optimizations across channels.
• Elevate MMM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.
• Independently analyze media and digital platform data to uncover performance trends, conversion drivers, and optimization opportunities across the marketing funnel.
• Design and refine measurement methodologies, including MMM, attribution models, and High Value Behaviors, while ensuring data integrity, capture and tagging standards, and consistent campaign application.
• Lead monthly and ad hoc reporting on media KPIs, funnel performance, ROI, and brand engagement, synthesizing findings for brand stakeholders and media partners.
• Embed media taxonomy and marketing governance standards into MMM and media storytelling while partnering with stakeholders to prioritize critical marketing and media questions.
• Deliver compelling presentations and dashboards that align with business objectives and make insights accessible to technical and non-technical audiences.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or a related field.
• At least 5 years of experience in marketing analytics, media strategy, marketing mix modeling, attribution, or performance measurement.
• Hands-on experience with MMM or multi-touch attribution and performance media measurement.
• Experience using analytical software tools and packages, including analytics platforms such as Adobe Analytics or Google Analytics and MarTech platforms such as Google Campaign Manager or Meta Ads Manager.
• Proficiency in SQL for querying and managing large datasets, with experience creating and managing dashboards in Power BI.
• Strong problem-structuring, analytical, and strategic thinking skills, including the ability to integrate data from multiple sources into a cohesive point of view.
• Excellent written, verbal, and presentation skills, with the ability to translate complex analytical work into clear, actionable insights for technical and non-technical stakeholders.
• Strong interpersonal and project leadership skills, including the ability to manage timelines and collaborate effectively with internal teams and external agencies on planning, budgeting, and campaign optimization.

Preferred

• Experience applying both MMM and multi-touch attribution across a broad range of media channels and marketing objectives.
• Experience developing media taxonomies, marketing governance standards, data capture requirements, and measurement frameworks.
• Experience partnering with brand marketing, media planning, and external agency teams to influence strategy, budget allocation, and campaign optimization.
• Experience working with large, complex consumer brands or within the automotive industry.

Benefits

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.