Responsibilities

• Paid media + measurement (core)
• Upload ads across Meta, Google, TikTok, Snapchat
• Monitor daily pacing and performance (spend, delivery, CTR, CPC, CPM, CPA/CVR as applicable); flag anomalies and troubleshoot issues (disapprovals, learning limited, tracking breaks)
• Build performance reports and translate data into clear recommendations (what to scale, what to pause, what to refresh)
• Build and maintain a reporting dataset by combining ad-platform exports with GA4 using UTMs (campaign/ad/ad set level)
• Run segmentation analysis (age, geo, placement, creative format) to identify where performance is strongest/weakest
• Identify and vet creators/influencers based on audience fit, content style, and brand safety
• Create influencer content briefs tied to behavior change (key message, goal, CTA, do/don’t, required talking points, deliverables)
• Track influencer posts, engagement, and link performance; summarize outcomes
• Moderate comments using escalation guidelines; tag themes/sentiment and produce moderation summaries

Requirements

• Strong working knowledge and experience building campaigns in Meta Ads Manager and Google Ads (required)
• Comfortable with core marketing metrics (CPM, CTR, CPC, CPA, CVR, frequency, reach, video completion)
• Strong Excel/Google Sheets skills (pivots, charts, formulas)

Preferred

• Experience with GA4, pixels/events, UTMs, and attribution basics
• Dashboard creation in Looker Studio / Tableau
• Experience with influencer sourcing, content briefing, or community moderation
• Approved to post Meta ads that fall into the political, sensitive topic categories
• Basic SQL (or willingness to learn) and/or Python (pandas) for analysis and automation