Responsibilities

• Own the strategy, execution, and ongoing optimization of paid search and paid social campaigns
• Manage multi-million dollar campaigns across platforms including Google Ads, LinkedIn, Meta, and other paid social channels
• Develop and execute A/B tests for ad copy, creative, headlines, CTAs, and audience targeting
• Partner with web and creative teams to test and optimize landing pages and conversion paths
• Collaborate with other marketing teams to align digital marketing campaigns to
• Monitor and optimize performance against KPIs such as CTR, CVR, CPL, PPD, and ROAS
• Analyze campaign results and translate insights into clear action plans and recommendations
• Drive marketing-sourced pipeline by translating performance data into strategy, experimentation, and continuous optimization
• Ensure proper tracking and measurement across campaigns (UTMs, conversion tracking, pixels)

Requirements

• 5-8+ years of hands-on experience managing paid digital marketing campaigns
• Strong experience with paid search and paid social platforms, including Google, LinkedIn, and Meta
• Demonstrated experience running A/B tests on ads and creative
• Experience working with web teams to improve landing page performance
• Strong analytical skills and comfort working with performance data
• A growth mindset with a desire to learn, test new ideas, and develop new skills

Preferred

• B2B or SaaS marketing experience
• Experience with GA4 and/or Google Tag Manager
• Experience with CRO or experimentation tools
• Strong performance-oriented copywriting skills