Responsibilities

• Own Paid Advertising Strategy & Performance
• Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify
• Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues
• Analyze performance data to identify insights, diagnose problems, and recommend strategic changes
• Forecast budgets and expected outcomes; manage pacing and efficiency
• Stay current on platform changes and emerging opportunities, including new advertising channels
• Lead Client Communication & Reporting
• Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next
• Confidently answer client questions in real time, using data to support recommendations
• Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics

Requirements

• 7+ years of hands-on paid advertising experience, including significant agency experience
• Deep experience managing campaigns in Google Ads and Meta, plus familiarity with other platforms
• Experience overseeing large budgets (six- and seven-figure annual spend)
• Strong understanding of conversion tracking and how platforms connect to GA4 and GTM (you don’t need to build everything yourself, but you understand how it works)
• Proven experience leading client conversations and explaining performance under pressure
• Experience managing freelancers, vendors, or junior practitioners
• A strategic, analytical mindset paired with strong execution
• The ability to work independently while collaborating closely with internal teams
• Dealbreakers for this role include:
• Regurgitating metrics without insight

Benefits

• Remote position, U.S.-based
• Workday aligned to Eastern Time
• Competitive salary, commensurate with experience
• Full benefits package, flexible work hours, generous PTO
• Company-wide winter break to reset and recharge