Paid Ads Manager

Responsibilities

• The Manager of Paid Ads leads BxB Media's paid advertising team and is accountable for the quality, performance and profitability of paid media across the client portfolio.
• The Manager directly supervises a team of 3–5 Paid Media Specialists who build and manage campaigns primarily within Google Ads, including Local Services Ads (LSA), Search, Performance Max and Demand Gen, with paid social on Meta (Facebook and Instagram) as a secondary channel.
• This is a hands-on leadership role: the Manager sets campaign standards and strategy, reviews and improves the team's work, and steps in directly on complex or at-risk accounts.
• The role is measured on the results that matter to trades businesses, qualified leads and booked jobs at a profitable cost, not just clicks and impressions.
• The Manager serves as the senior paid media point of contact for escalations, translating performance data into plain language for contractors with varying levels of marketing knowledge, and works closely with coaching, creative, website and project management teams.

Requirements

• Bachelor's Degree in Marketing, Business, or related field
• 5+ years Google paid ads management experience
• 5+ years of experience managing, coaching, or supervising a team.
• Google AdWords, Search, Display and Video Ad Certifications
• Demonstrated experience managing Local Services Ads, Search, Performance Max and Demand Gen campaigns
• Experience running paid social campaigns in Meta Ads Manager
• Experience managing paid media for local or service-based businesses; home services or trades experience preferred
• Experience overseeing a large portfolio of client accounts across team members and $2-3M in monthly ad spend
• Ability to analyze data and key performance indicators
• CRM database experience

Benefits

• Health insurance
• Vision and dental insurance
• 10 days paid time off (80 hours)
• 6 paid holidays
• 401k with up to 4% match, eligible after year 1
• Short and long-term disability
• $20,000 Term life insurance benefits
• Eligible to add group life and accidental insurance