Responsibilities

• You'll own and run paid media across Google, Meta, TikTok, LinkedIn, and whatever platforms make sense for the business. That means building campaigns from scratch, writing and designing ad creative using Ai, managing budgets, analyzing performance, and making decisions that move revenue, not vanity metrics.
• Build, launch, and manage campaigns across Search, Shopping, Display, YouTube, Meta (FB/IG), TikTok, and other paid channels
• Write ad copy, brief creative assets, and concept new ad angles. You should have strong opinions on what makes people click
• Manage budgets across platforms and reallocate spend based on what's actually working
• Set up proper tracking, attribution, and conversion events (GTM, CAPI, UTMs)
• Build and maintain reporting dashboards that tell a clear story, not just dump numbers
• Run A/B tests on creative, audiences, landing pages, bid strategies — always be testing
• Optimize campaigns daily: bids, audiences, placements, creative rotation, negative keywords, exclusions
• Stay current on platform changes, algorithm updates, new ad formats, and policy shifts
• Communicate results and recommendations clearly to stakeholders, no jargon walls

Requirements

• 3+ years managing paid media with real budgets (not boosted posts)
• Deep, hands-on experience in Google, Meta, TikTok, and LinkedIn Ads
• Strong creative instincts, you can spot a bad ad and know how to fix it
• Solid grasp of tracking and measurement: GA4, Google Tag Manager, conversion APIs, pixel setup
• Comfortable building reports in Looker Studio, Sheets, or similar tools
• Data-driven but not data-paralyzed, you can make calls with imperfect information

Preferred

• Experience with landing page testing and CRO is a bonus