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DL Media

Paid Ads Creative Strategist (Military Apparel Brands)

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own and steer creative strategy for a portfolio of military brands on Meta, focusing on authentic resonance with military culture and fast, testable creative that moves performance.

  • Creative ownership: drive strategy and testing across angles, formats, and hooks to move metrics.
  • Audience & voice: craft briefs and copy that feel authentic to the military space and 2A community.
  • Acceleration: leverage paid creative processes and AI to speed ideation while keeping human judgment central.

Job Description

Responsibilities

  • Own creative strategy across a portfolio of military apparel brands on Meta ads
  • Develop briefs that resonate with the military and 2A community
  • Write copy for creative briefs that doesn’t feel cheesy
  • Build and manage testing frameworks (angles, formats, hooks) and iterate based on performance
  • Collaborate with media buyers, video editors, and static designers to bring concepts to life
  • Use AI to support and accelerate your work, not replace your thinking

Requirements

  • Strong experience in paid creative strategy, DTC preferred
  • Experience managing creative for brands spending 5-6 figures+ monthly on Meta
  • Military background or deep understanding of military culture with authentic resonance
  • Strong copywriting skills with a voice that fits the space
  • Highly creative with a track record of concepts that perform

Preferred

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    DL Media

    DL Media is a performance-based growth partner scaling eCommerce brands from 6-7 figures to $10M+ in annual revenue. We make ads that don’t look like ads, emails you’ll actually want to open, websites that convert, and UGC that feels authentic. Behind our results is a team of creative hustlers that love what they do. We live and breathe a culture where great ideas win, transparency rules, and people have the freedom to create their best work. We celebrate wins together, have each other's backs during challenges, and trust each other to deliver without micromanagement.

    Founded in 2022
    Los Altos, California, USA
    30 employees (16 in marketing)
    dlmedia.org

    Marketing Team

    Marketing Team Size
    13 (43% of company)

    Headcount Trend

    Current headcount: ~30