About Us

Goons Up started in 2017 as an Instagram page for Marine machine gunners and infantrymen. It grew into a community of 500K+ followers and hundreds of millions of views, and that community built a brand. We're infantry-first, lineage-driven, and rooted in the MOSs that rarely get the spotlight. We're growing toward 8 figures and are looking for someone who understands both the military space and e-commerce paid ads at a deep level to help us get there the right way.

The Role

You'll own paid creative strategy on Meta with the goal of expanding towards other platforms down the road, defining what to test, why it should work, and how to scale it. You'll work closely with media buyers, video editors, and static designers, to build a creative engine that performs. We make a lot of fun content and this is a space where creativity and passion for the military community go hand in hand. If you genuinely love this world and know how to speak to it, this role can be a lot of fun for the right person.

What You'll Own

• Paid creative strategy on Meta
• Ad copy across paid campaigns
• Creative testing frameworks — angles, hooks, formats
• Performance data and learning loops
• Briefing and leading a team of video editors and static designers

What We're Looking For

• 3-5+ years in paid creative strategy, DTC preferred
• Strong Meta Ads experience
• Strong copywriting skills with the ability to write in a voice that resonates with the military community
• A genuine understanding of military culture, the creative has to resonate with people who will see through anything that feels off
• Apparel or gear experience is a plus

Why This Role

• Real ownership over creative outcomes
• Work directly with the founder in a lean, non-corporate environment
• A highly engaged community that responds to great creative
• High standards, low bureaucracy