Responsibilities

• Build, manage, and optimize highly targeted paid campaigns across Google Ads (Search, Display, Performance Max, YouTube).
• Pioneer and manage campaigns on emerging AI search platforms, specifically ChatGPT Ads, adapting traditional search strategies for conversational AI interfaces.
• Conduct thorough keyword research, audience targeting, and competitive analysis.
• Continuously A/B test ad copy, creatives, bidding strategies, and landing pages to maximize ROI and lower CPA.
• Act as the lead point of contact for paid media clients, leading routine check-ins, strategy pitches, and performance review meetings.
• Translate complex ad data into clear, actionable business insights for clients who may not have a technical marketing background.
• Proactively identify opportunities to scale client accounts and pitch new platforms or strategies.
• Work with the SEO and Account Management teams to coordinate marketing efforts seamlessly.
• Work with Support teams to ensure tracking tasks are completed and set up.
• Build and maintain custom reporting to track daily, weekly, and monthly performance.

Requirements

• 1–4 years of hands-on experience managing Paid Search campaigns, preferably in an agency environment handling multiple accounts.
• Deep, proven expertise in Google Ads and Google Analytics (GA4). Google Ads certifications are highly preferred.
• Familiarity with, or a strong eagerness to master, ChatGPT Ads and AI-driven search marketing capabilities.
• Experience setting up conversion tracking via Google Tag Manager (GTM).
• Strong proficiency in Excel/Google Sheets (pivot tables, VLOOKUPs) and data visualization tools like Looker Studio.
• Exceptional Communicator: You are confident leading client meetings, handling on-the-spot questions, and presenting data clearly via Zoom or in person.
• Strategic Thinker: You don’t just "set it and forget it." You are always looking for the "why" behind the data and finding ways to improve.
• Autonomous & Organized: You can manage multiple client budgets and deadlines simultaneously without letting details slip through the cracks.
• Collaborative Leader: You are eager to share your opinions, influence department strategy, and help elevate the agency's overall service offerings.

Benefits

• Health, Dental & Vision Insurance
• Flexible, uncapped PTO and Federal Holidays off
• Opportunity for internal growth and career development
• A collaborative environment where your ideas are actually listened to and can directly impact the agency’s growth.
• Opportunity to earn Bonuses for outstanding performance