Paid Ad & Attribution Digital Marketing Specialist

Greenwood Village, CO (Hybrid)

$70K/yr – $120K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive enterprise paid media strategy and ROI-focused campaigns for Webolutions’ clients.

  • Own end-to-end paid ads strategy, execution, and reporting across $100k+ monthly budgets.
  • Must-have: 3+ years ROI-driven enterprise campaigns plus Google Ads and GA4 certifications.
  • Standout: Proactive testing and implementation of fresh, leading-edge paid strategies.

Job Description

Responsibilities

  • Successful paid ad campaign results
  • Research, collaboration, development, and the presentation of effective paid ad strategies for Webolutions’ clients
  • Strategic campaign development and thoughtful improvement of existing paid ad campaigns using data driven decision making
  • Successful creation and implementation of paid ad campaigns, management, analytics and optimization to provide ever improving ROI
  • Management of $100k+ monthly ad budget across all clients and all campaigns
  • Creating great relationships with Webolutions’ clients.
  • Engaging, intelligent, proactive, and friendly client communications
  • Evolving Webolutions paid digital ad offerings and strategies through continuously researching, testing, and implementing fresh, innovative strategies to keep our Webolutions clients on the leading edge

Requirements

  • A minimum of 3 years strategically planning, creating, launching, and managing successful, ROI-driven, enterprise paid marketing campaigns.
  • Certified in Google Ads & GA4 Certification
  • Experience installing and configuring effective data collection systems
  • Google Analytics with events
  • UTM Tracking system creation for ads
  • CRM analysis for reporting lead attribution and campaign ROI
  • Analyzing user engagement tracking, heat maps, etc. to improve UX
  • The Ability to Learn Software Systems & Tools Quickly
  • Excellent Written Communications Skills
  • Experience with HTML and CSS
  • Experience with Content Management Software
  • Ad Creation Design Skills
  • Experience Analyzing Key Conversion Funnel Points and Identifying Opportunities
  • Experience with Social Media Ad Strategy, Implementation and Management
  • Experience Integrating Marketing Systems

Preferred

  • Experience with Google Data Studio or other business intelligence dashboard tools
  • Graphic Design Experience

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance