Own integrated marketing strategy across brand, demand, and revenue aligned with commercial goals.

• GTM leadership for existing markets and new verticals, coordinating product, sales, and marketing workstreams.
• Ingredient branding, positioning, and pricing to differentiate P2’s portfolio and accelerate adoption.
• Translate industry trends in personal care, beauty and aroma tech into actionable innovations and go-to-market plans.
• Lead company-wide marketing and communications to ensure consistent brand voice across industries and stakeholders.
• Manage external partners, agencies, and vendors to execute initiatives effectively.
• Build and maintain brand storytelling and communications across digital, PR, events, and industry publications.
• Utilize market insights to identify growth opportunities and inform commercial and product priorities.
• Partner with sales to support pipeline development and strategic account growth.
• Champion sustainability narrative and green chemistry story across channels and audiences.
• Oversee applications lab outputs that support commercial efforts with real-world use cases.