Responsibilities

• Supporting strategic marketing and loyalty initiatives through data analysis, customer segmentation, and performance measurement.
• Assisting in the planning, development, implementation, and evaluation of targeted marketing campaigns, including customer selection, offer creation, promotional setup, and campaign execution within the SYNKROS system.
• Maintaining promotional calendars and marketing configurations within SYNKROS to ensure accurate execution of campaigns and offers.
• Analyzing the effectiveness of marketing promotions, gaming operations, food & beverage performance, and other business initiatives, while providing meaningful recommendations to improve results.
• Developing, maintaining, and distributing dashboards, reports, and key performance metrics that support operational and executive decision-making.
• Assisting with building and maintaining customer profiles, segmentation models, and statistical analyses that identify customer behaviors, trends, and opportunities for revenue growth.
• Integrating and analyzing data from gaming systems, loyalty programs, point-of-sale systems, marketing databases, and other internal and external data sources.
• Collaborating with the Database Manager, Information Technology, operational departments, and corporate teams to ensure data accuracy, system functionality, and successful implementation of business initiatives.
• Assisting with database administration functions, including customer data maintenance, point adjustments, self-exclusion updates, address maintenance, and other data integrity activities as assigned.
• Providing strategic insights and recommendations to property and corporate leadership through detailed analysis of business trends, customer performance, and return on investment.

Requirements

• Bachelor's degree in marketing, Computer Science, Data Analytics, or a related field.
• Three (3) or more years of experience in database marketing, analytics, business intelligence, or a related field.
• Proficiency in SQL, ETL processes, and data visualization tools.
• Experience with Oracle databases and Linux environments preferred.
• Strong analytical, communication, organizational, and project management skills.
• Proficiency in Microsoft Office or equivalent software.
• Ability to work collaboratively in a fast-paced, data-driven environment.
• Gaming or hospitality industry experience with previous use of player tracking systems preferred.
• Ability to work flexible hours based on business needs, including evenings, weekends, and holidays as required.
• Ability to obtain and maintain licensure through the Pennsylvania Gaming Control Board (PGCB).

Benefits

• Medical, Dental, and Vision Insurance
• Company-Paid Life Insurance
• Wide Variety of Voluntary Insurance Options
• Retirement Savings Opportunities
• Employee Assistance Program
• Unlimited Access to National and Local Discounts
• Free Employee Dining
• Robust Employee Recognition Program
• Career Growth and Development Opportunities
• PTO Programs That Promote Work/Life Balance