Responsibilities

• Develop culture-forward social strategies, campaigns, and programs that feed into Apple Services’s owned social channels
• Lead an engaged a team of Social Marketing Strategists across multiple lines of business
• Collaborate with cross-functional teams to plan and execute integrated programming and campaigns on social, including business teams, strategy, editorial, creatives, paid, and earned
• Champion social best practices, and create space to challenge them
• Demonstrate thought leadership and perspective among key stakeholders
• Hands-on support for programming and publishing, as needed, across owned social channels (available nights and weekends when relevant)
• Develop and manage social agency partnerships

Requirements

• 8+ years experience in digital/social marketing in the social media space
• 4+ years managing agencies, vendors, and / or a team
• Experience working directly with creators, artists, and other external partners to collaborate on social marketing efforts
• Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
• Experience working in a multifaceted environment
• Excellent storytelling and presentation skills
• Ability to work nimbly and navigate ambiguity with confidence
• Strong leadership and negotiation skills
• Ability to juggle multiple campaigns and projects simultaneously
• Experience working with high-profile talent on high-stakes projects

Preferred

• Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling
• A team leader with a proven track record of providing support and guidance for a team with a high volume of social output
• Confident in educating and highlighting the wins and hurdles of the team to cross-functional senior leadership
• Tuned in to cultural trends and conversations in books, podcasts, fashion, sports, finance, tech, pop culture, music, and entertainment
• Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors
• Collaborative and team-oriented approach resulting in shared success
• Demonstrates professionalism and work ethic with the ability to set boundaries
• Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership