Outreach & Marketing Manager at Willdan | New York, USA | $85K/yr – $95K/yr

Willdan

Outreach & Marketing Manager

New York, USA (On-site)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive outreach for energy-efficiency programs by leading multi-channel engagement and CRM-driven communications to hit targets in New York.

Own outreach plans and activities (lunch and learns, trade shows, webinars) to meet program targets.
Must-have: 3–5 years in outreach or energy-efficiency roles with CRM experience.
Standout: Experience building CRM and Email Management processes.

Job Description

Responsibilities

Promote the energy efficiency program by engaging in outreach activities including prospective customer/contractor lunch and learns, inbound prospective customer support, trade show presentations, tabling at conferences or community resource fairs, webinars, and cold calling.
Develop outreach plans in collaboration with program management team to target key market segments to achieve the program’s energy efficiency targets.
Provide tracking and reporting of relevant outreach KPIs for strategy analysis on a weekly, monthly, quarterly and ad-hoc basis.
Assist building owners by providing clear and informative guidance on energy efficiency measures.
Assist with customer segmentation, targeting and development and maintenance of contact lists and communication efforts.
Prepare ad-hoc reports to track progress toward program goals.
Travel to events, including weekends and weeknights.
Engagement in any and all areas critical to meeting program objectives.
Manage outreach and marketing subcontractors, including staff augmentation team members.
Build internal processes on the best practices for CRMs and Email Management Systems.

Requirements

Bachelor’s degree in environmental studies, marketing or business.
3-5 years of relevant experience.
Some experience in energy efficiency, facility design/build, and/or performance contracting.
A proactive, self-starter attitude.
Brings creative ideas to the table from lessons learned.
High level of oral and written communication skills.
Ability to work collaboratively with our clients and internal staff.
Sound reasoning, problem solving and critical thinking abilities.
CRM experience preferred.
Ability to travel to the Manhattan office; Some on-site travel may be required.

Willdan

Willdan (NASDAQ: WLDN) provides professional consulting and technical services to utilities, public agencies and private industry throughout the United States. Its broad set of complementary disciplines span energy efficiency, distributed energy resources and software, engineering and planning, public finance and economic consulting. Willdan provides integrated technical solutions to extend the reach and resources of its clients, and provides all services through its subsidiaries specialized in each segment. Since our establishment in 1964, Willdan has grown significantly, employing 1,560 dedicated professionals (excluding contractors) as of December 31, 2021, and achieving an impressive annual Contract Revenue exceeding $350 million.Willdan benefits from long standing, well-established relationships with local and state government agencies, investor-owned and municipal utilities, and commercial and industrial firms throughout the United States. Headquartered in Anaheim, California, Willdan operates from offices in more than 20 states across the US, with its largest operations in California and New York.

Founded in 1964

Anaheim, California, USA

1.1K employees (32 in marketing)

www.willdan.com