Responsibilities

• Develop and implement a comprehensive statewide outreach and marketing strategy aligned with the Adult Education Division Strategic Plan.
• Create annual outreach, recruitment, and public awareness campaigns.
• Develop targeted marketing strategies for priority populations and geographic regions.
• Coordinate statewide enrollment campaigns and special initiatives.
• Monitor outreach effectiveness using data and performance metrics.
• Develop marketing toolkits for local adult education providers.
• In collaboration with the ACCS Communications Division: Develop story-based marketing campaigns highlighting student success, employer partnerships, and community impact, Identify and document participant success stories across Alabama, produce written content, videos, photography, newsletters, and promotional materials, coordinate media opportunities and public announcements, develop messaging that supports the Adult Education Division's strategic priorities, promote innovative local programs and statewide initiatives, and ensure consistent branding across all outreach materials.
• Serve as the primary statewide liaison for outreach and partnership development by: Providing technical assistance to local adult education directors on outreach and marketing strategies, Sharing best practices in student recruitment and community engagement, coordinating statewide communications with local programs, supporting local recruitment events and enrollment campaigns, facilitating collaboration among providers, and assisting local programs in developing employer and community partnership.
• Serve as the Division's primary point of contact for employers by: Building relationships with business and industry associations, Coordinating employer engagement initiatives, Promoting Integrated Education and Training (IET), workforce preparation, and career pathway opportunities, connecting employers with local adult education providers, identifying workforce skill needs, supporting development of customized workforce partnerships, and promoting adult education as a workforce development solution.
• Develop and maintain collaborative relationships with: Local Workforce Development Boards, American Job Centers, Community colleges, Chambers of Commerce, Economic development organizations, State agencies, Community-based organizations, Libraries, Faith-based organizations, Philanthropic organizations, Workforce intermediaries, Postsecondary institutions, National and regional organizations.

Requirements

• Bachelor's degree in communications, marketing, public relations, business administration, education, workforce development, public administration, or related fields.
• Five (5) years of progressively responsible experience in communications, outreach, public relations, workforce development, education, marketing, or stakeholder engagement.
• Experience managing multiple projects simultaneously.
• Strong written and verbal communication skills.
• Ability to travel extensively throughout Alabama.
• Occasional evening and weekend work for outreach events.
• Ability to lift and transport outreach materials up to 25 pounds.
• Ability to operate standard office and presentation equipment.

Preferred

• Master's degree in a related field.
• Experience in adult education, workforce development, higher education, or state government.
• Experience working with employers and workforce partners.
• Knowledge of Alabama's workforce development system.
• Experience with digital communications and social media strategy.
• Experience developing statewide communications campaigns.
• Familiarity with WIOA, AEFLA, career pathways, and IET