Responsibilities

• Promote the energy efficiency program by engaging in outreach activities, including inbound prospective customer support, trade show presentations, tabling at conferences or community resource fairs, webinars, and cold calling
• Develop outreach plans in collaboration with program management team to target key market segments to achieve the program’s energy efficiency targets
• Provide tracking and reporting of relevant outreach KPIs for strategy analysis on a weekly, monthly, quarterly and ad-hoc basis
• Conduct and track outreach to customer leads delivered to Willdan via the Con Edison customer interest survey
• Utilize HubSpot to send marketing emails to prospective contractors and customers
• Attend industry events to identify and network with potential contractors and customers to participate in the program (minimum of 10 events per year)
• Support Con Edison with marketing efforts to create or update customer and contractor-facing marketing collateral
• Assist small business owners by providing clear and informative guidance on energy efficiency measures
• Assist with customer segmentation, targeting, development and maintenance of contact lists and communication efforts
• Prepare ad-hoc reports to track progress toward program goals