Responsibilities

• Strategic Growth: Develop and execute dynamic outreach plans to meet annual growth goals and expand our reach within the community.
• Relationship Cultivation: Identify and nurture high-quality referral leads from healthcare providers, senior service networks, and community organizations.
• Consultative Advocacy: Conduct heart-centered, consultative conversations with prospective patients and caregivers to align their unique needs with our comprehensive services.
• Community Presence: Represent the organization with energy and professionalism at community events, educational presentations, and networking opportunities.
• Team Collaboration: Partner seamlessly with the team, including enrollment staff and clinical assessors, to ensure a smooth and supportive transition for every new patient.
• Data Management: Maintain accurate, timely documentation of all outreach and referral activities within the CRM to track success and guide future strategies.
• Market Intelligence: Use your knowledge of local demographics and market trends to prioritize outreach efforts where they are needed most.
• Continuous Improvement: Participate in professional development and team meetings to stay at the forefront of care principles and compliance standards.

Requirements

• Education: High school diploma or equivalent.
• Experience: At least 3 years of experience in community outreach, relationship-based sales, or business development—preferably within healthcare or aging services.
• Population Expertise: Minimum of 1 year of experience working with the frail and elderly population (training can be provided if this specific requirement is not yet met).
• Technical Proficiency: Strong computer literacy, including Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and experience using CRM systems.
• Communication: Exceptional public speaking, written, and verbal communication skills.
• Compliance: Ability to pass a comprehensive background check and meet all medical clearance/immunization requirements for direct patient contact.
• Mobility: Must have a valid driver’s license and reliable transportation for frequent local travel.

Preferred

• Advanced Education: Bachelor’s degree in Marketing, Communications, Healthcare Administration, or Human Services.
• Industry Knowledge: Prior experience with Medicare/Medicaid eligibility and a deep understanding of local senior service systems.
• Proven Track Record: A demonstrated history of meeting or exceeding outreach and referral targets in a consultative environment.