Responsibilities

• Overview - Lead client’s presence across organic social platforms. You are responsible for the end-to-end strategy, planning, execution, and performance analysis of all organic social efforts.
• You’ll work closely with our clients to build a compelling, consistent social voice that drives engagement, community growth, and brand loyalty—organically.
• Lead the organic social strategy across all major platforms (Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube, Threads, etc.)
• Own the content calendar and oversee content planning, creation, publishing, and optimization
• Create campaigns and storytelling initiatives that align with business goals and resonate with key audiences
• Develop and execute high-impact content strategies across various formats (static, video, reels, carousels) by collaborating with brand, design, video, and product teams.
• Serve as the bridge between the customer and the community, ensuring a consistent brand voice across all platforms.
• Stay ahead of social trends, algorithm changes, and cultural moments to keep the brand relevant and engaging
• Analyze performance data using native platform insights and tools like GA4 to report on KPIs and report on ways to continuously improve performance
• Manage organic influencer and ambassador initiatives, including sourcing, communication, and content approval

Requirements

• 5+ years of experience in organic social media, with a proven track record of growing and engaging communities
• Deep understanding of platform algorithms, audience behavior, and current trends
• Minimum of 10 hours per week availability with some Pacific Time Zone crossover
• Deep platform expertise with Instagram, TikTok, TikTok Shop, Linkedin, X, Facebook, Youtube, and Threads.
• Strong grasp of data-driven, direct response, KPI-driven lead gen marketing
• Comfortable working in a fast-paced, collaborative environment with shifting priorities