Responsibilities

• Source winning content from our niche + other niches
• Identify patterns across high-performing videos
• Stay ahead of trends and formats
• Develop new content concepts (interviews, reactions, barbershop, skits, etc)
• Create strong angles (hair loss, flat hair, hair types, etc)
• Turn ideas into repeatable frameworks
• Define how videos should be: Structured, Shot, Edited (pacing, cuts, retention)
• Give clear direction to: Script writers, Editors
• Analyze creator content at scale
• Identify what hooks, formats, and angles are working

Requirements

• You must be highly analytical and performance-driven.