Responsibilities

• Develop, write, and edit engaging, on-brand copy for a wide range of organic marketing channels, including website landing pages, blog posts, SEO/GEO-optimized articles, Google Ads Help Center, social media captions (organic posts), and in-product messaging.
• Ensure all content is culturally relevant, locally nuanced, and optimized for target audiences across the US and diverse LATAM regions.
• Work closely with SEO specialists, content strategists, product marketers and global and regional marketing teams to integrate key messages, value propositions, and localized keywords into all creative outputs.
• Maintain a deep understanding of our client's brand guidelines, tone of voice, and product features to ensure consistent and accurate messaging.
• Act as a champion for the adoption and effective use of Generative AI and other copywriting tools within the creative process.
• Utilize AI to accelerate ideation, optimize drafts, translate/localize content (in partnership with linguistic reviewers), and perform data-driven A/B testing on headlines and CTAs.
• Develop and refine prompt engineering techniques to maximize the quality and relevance of AI-assisted content, ensuring it meets high creative and performance standards.
• Focus content generation on driving tangible business outcomes, including revenue growth, customer acquisition (CPA), SEO/GEO, and overall ROI.
• Collaborate with analytics and performance marketing teams to understand content effectiveness, draw insights from data, and iteratively optimize copy based on performance metrics (e.g., traffic, conversion rates, time on page).
• Structure and write digital assets (e.g., landing pages, banner copy) for maximum conversion, product value prop fidelity, and user experience.
• Manage multiple copywriting projects simultaneously, ensuring all deliverables meet deadlines and quality expectations.
• Present and justify creative concepts and copy decisions to internal stakeholders and client partners.
• Participate in content planning meetings, bringing proactive ideas for high-performing organic content.

Requirements

• Minimum of 4+ years of professional copywriting experience, with a focus on tech products, with a significant focus on organic marketing channels within a fast-paced agency or in-house team.
• Proven experience writing high-performing copy for digital assets (websites, landing pages, social media, etc.).
• Demonstrable experience tailoring content for US and/or LATAM markets, understanding regional cultural sensitivities and linguistic nuances.
• Strong portfolio showcasing work that demonstrates creative excellence and measurable business results (revenue, acquisition, ROI).
• Proficiency in utilizing major Generative AI tools (e.g., Gemini, ChatGPT, Claude) for content production and optimization.
• Familiarity with SEO/GEO best practices and keyword integration.
• Experience working within project management tools (e.g., Asana, Jira) and content management systems (CMS).
• Excellent communication and presentation skills.
• Highly organized, proactive, and capable of managing ambiguity and tight deadlines.
• A data-informed creative—you believe in testing, measuring, and optimizing your work.
• A passion for technology and an understanding of the global tech landscape.