Operations Marketing Manager

Minneapolis, MN (Hybrid)

$90K/yr – $100K/yrMid Level5+ years exp

Posted 3 months ago

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Job Summary

Own end-to-end partner marketing programs and coordinate cross-functional GTM readiness to drive growth, with a strong emphasis on measurement, execution, and cross-team collaboration.

  • Execute partner marketing programs across email, post-purchase, marketplace, and performance channels.
  • Must-have: 5+ years in marketing operations or partner marketing with marketplace integrations experience.
  • Standout: Lead cross-functional coordination across Partnerships, Marketing, Analytics, Legal, Product, and partners.

Job Description

Responsibilities

  • Execute partner marketing programs. Own end-to-end execution across channels including email, post-purchase, marketplace, and performance-based initiatives.
  • Drive performance through analytics. Establish KPIs, reporting frameworks, and test-and-learn strategies to improve conversion, yield, and ROI.
  • Identify growth opportunities. Surface upsell, expansion, and optimization opportunities within existing partner programs.
  • Support new business launches. Help bring new initiatives to market, including marketplace integrations and emerging monetization models.
  • Enable technical execution. Partner with Product and Technology teams to operationalize integrations that support marketing activation and revenue capture.
  • Lead go-to-market readiness. Develop launch plans, checklists, and post-launch optimization strategies for new offerings.
  • Connect cross-functional teams. Act as the central point of coordination across Partnerships, Marketing, Analytics, Legal, Product, and external partners.
  • Typical/expected % of overnight travel: less than 5%

Requirements

  • Education. Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
  • Marketing Operations Experience. 5+ years of experience in marketing operations, partner marketing, growth marketing, or revenue-focused roles. Preferred experience supporting or launching marketplace integrations or monetization platforms. Experience working in education, consumer brands, or other high trust data environments.
  • Execution Expertise. Proven ability to operationalize programs from concept through launch and continuous optimization. Preferred familiarity with email marketing, post purchase marketing, affiliate, or partner-driven revenue models.
  • Analytical Strength. Strong ability to interpret performance data and translate insights into actionable decisions. Comfort working with dashboards, experimentation frameworks, and performance reporting tools.
  • Cross-Functional Leadership. Excellent communication and stakeholder management skills across multiple teams.
  • Bias for Action. Demonstrated track record of driving execution, ownership, and follow-through in fast-paced environments.
  • Typical/expected travel: less than 5%.

    Benefits

    • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
    • We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
    • We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
    • We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.
    • We care about your development. We support tuition reimbursement after 6 months of service.
    • We believe in pay transparency. The salary range is $90,000 to $100,000 with annual bonus eligibility.
    Jostens logo

    Jostens

    Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here: https://f.io/HIAsH659

    Founded in 1897
    Minneapolis, Minnesota, US
    2.8K employees (493 in marketing)