Operations Manager, Influencer Marketing

San Mateo, CA (Unknown)

$191K/yr – $234K/yrSenior Level8+ years expFull time

Posted 13 days ago

Job Summary

Own and scale the global influencer program operations, infrastructure, and tooling, coordinating with legal, finance, data, and regional teams across markets and campaign types.

  • Own CRM and creator-facing portal architecture and data standards
  • Develop scalable workflows, playbooks, and performance dashboards

Job Description

Responsibilities

  • Design and manage the operational infrastructure for a global influencer program spanning multiple content types, markets, and campaign types
  • Partner with web systems team to manage front-end, creator facing authenticated portal as well as back-end systems
  • Build scalable workflows in our CRM system for influencer sourcing, contracting, onboarding, activation, and reporting — reducing manual lift while increasing output
  • Define and maintain program standards, SLAs, and intake processes across internal stakeholders and external partners
  • Partner with legal, finance, and other internal and external partners to streamline contracting and payment operations globally
  • Develop and maintain a suite of global playbooks covering influencer program application management, relationship tiering, campaign briefing, content guidelines, and performance benchmarking
  • Localize frameworks for regional teams while preserving global consistency in brand standards and measurement methodology
  • Establish best practices for new program verticals (e.g., live events, product launches, always-on ambassador programs) and codify learnings into repeatable resources
  • Train and enable cross-functional partners and regional teams on playbook adoption
  • Lead the buildout of a centralized influencer CRM and creator-facing portal — defining data architecture, contact management standards, tagging taxonomy, and relationship history tracking

Requirements

  • 8-10 years of experience in influencer marketing, creator partnerships, or a closely related field, with at least 2 years in a role focused on operations, program management, or marketing technology
  • Exceptional project management skills — highly organized, detail-oriented, and able to manage multiple workstreams simultaneously in a rapidly changing environment
  • Demonstrated experience building or significantly improving influencer marketing infrastructure — playbooks, workflows, CRM systems, or reporting tools
  • Comfort operating across global markets and working with regional teams to adapt centralized frameworks
  • Strong analytical skills; able to work fluently with data to drive decisions and communicate program performance to leadership
  • Clear, concise communicator who can translate complex operational concepts for both technical and non-technical audiences
  • A bias toward building: you'd rather create a system than patch a problem
  • Experience in gaming, entertainment, or consumer tech — particularly with creator ecosystems tied to UGC or live platforms
  • Familiarity with influencer contract structures, FTC guidelines, and international compliance considerations
  • Background in or exposure to marketing analytics, business intelligence tools, or data pipeline basics

Benefits

  • All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Roblox logo

Roblox

3.7 Glassdoor

Roblox's vision is to reimagine the way people come together. Our mission is to connect a billion people with optimism and civility.What is Roblox?Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators.Powered by CreatorsRoblox is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool. Any experience imaginable can be created on Roblox.How Popular?Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.

Founded in 2004
San Mateo, California, USA
7.6K employees (1,039 in marketing)
61% recommend to a friend
67% CEO approval

Salaries

Posted range

$191K/yr – $234K/yr

Taken straight from the job posting.

See all Roblox salaries

Funding

Total Funding
$874.5M
Last Raise
$17.7M
Post IPO Equity, 1 years ago

Funding History

  • Oct 2024
    Post IPO Equity
  • Apr 2022
    Series Unknown • $17.7M
  • Aug 2021
    Series Unknown

Traffic Signals

Monthly Visitors
580M
Monthly Google Ads Budget
$50.7K
Traffic Source Mix
Search
27.1%
Direct
70.2%
Referral
1.3%
Social
1.4%
Paid
0%

Headcount Trend

Current headcount: ~7.6K

Recent News

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Operations Manager, Influencer Marketing

Roblox · San Mateo, CA · Unknown