OOH Strategist

New York City, NY (Hybrid)

$66K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end OOH planning and vendor coordination workflow, ensuring on-time delivery, accurate execution, and data-driven post-buy insights across planning, trafficking, and client communication.

  • Media planning and coordination: manage contracts, budgeting, implementation, maintenance, and post-buy attribution review.
  • Vendor liaison and timelines: distribute specs, track material arrivals, and collect POP photos to verify campaigns.
  • Data quality and account nuance: surface discrepancies, maintain client-context knowledge, and collaborate to inform strategy.

Job Description

Responsibilities

  • Contracting of approved plans, filing client signed authorizations
  • Gather and distribute production material specs, based on plan parameters
  • Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
  • Follow up with vendor to ensure materials arrived , campaign posted on time and POP photos are provided
  • Keep team updated on the status and timing of deliverables
  • Collaborate with team to identify data and/or billing discrepancies and work to rectify
  • Maintain a general understanding of account/client nuances
  • Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review
  • Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends
  • Develop strong relationships with OOH vendors , direct team, and other internal HMI departments
  • Coordinate vendor meetings
  • Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
  • Manage ongoing communication with senior leads , effectively relay issues and/or status updates in a timely matter
  • Proactively stay abreast of OOH trends, vendor updates and relevant offerings
  • Advance knowledge and learn about the media industry, Horizon Media, and our clients
  • Participate in Horizon’s training programs , as well as other syndicated and proprietary training sessions ( i.e. Excel Basics, Business Writing, Presentation Skills, and more)

Requirements

  • BA/BS Degree or relevant work experience
  • 1-2 years media planning and buying experience
  • Understanding of media planning terms and concepts
  • Proficiency working within Microsoft Excel and PowerPoint

Nice to Have

  • Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
  • Willing to take initiative, be an active participant in team discussions
  • An effective communicator who thinks strategically
  • A problem solver with the ability to develop creative solutions
  • Detail oriented with strong organizational skills
  • Comfortable working with multiple timelines and deliverables; able to effectively manage your time
  • Someone who thrives working both independently and within a team
  • Comfortable working within large sets of data and numbers
  • Results and solutions oriented; motivated and resourceful
  • An advocate for and supporter of diversity, equity and inclusion

Benefits

  • health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.

Founded in 1989
New York, New York, US
3.1K employees (689 in marketing)

Traffic Signals

Monthly Visitors
18.4K
Traffic Source Mix
Search
41%
Direct
49.5%
Referral
5.9%
Social
1.6%
Paid
1.7%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
613 (20% of company)
Median Career Experience
10 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
28

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity

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