Responsibilities

• Consistently upholds and demonstrates the Right at Home core values: Authentic, Accountable, Collaborative, Integrity and Approachable
• Maintain a positive disposition and be open to input, feedback, and suggestions from franchisees, leadership, and colleagues at all times
• Work within content management software (CMS) to assist in creating, developing and managing content for organization’s web presence
• Assist local offices with maintaining websites and coach on how to identify areas of opportunity and growth in their digital presence, including search engine rankings using various techniques
• Coordinate with staff to convert content into proper website structure to optimize search everywhere strategies along with identifying landing pages that can make an impact in accomplishing Franchisee goals
• Work with cross-functional teams and key franchisee stakeholders to support initiatives from the Right at Home content calendar and marketing plan
• Utilize excellent project management skills and work cooperatively with corporate team members and Franchisees/Channel Partners
• Present local analytics to Franchisees using multiple platforms for different online marketing activities focused on overall performance and opportunity
• Coach Franchisees/Channel Partners on web best practices, monitor and manage their online reputation, and update/disseminate content as needed
• Maintain brand standards and a consistent look and feel throughout all web properties

Requirements

• B.A. or B.S. in Journalism, Computer Science, Marketing, or equivalent years of directly related experience
• 4 years’ experience in Marketing
• Proven proficiency in digital marketing and social media strategies
• Proficient at utilizing CMS, web analytics, search ranking tools, and basic HTML skills
• Knowledge of online directories and business acumen
• Excellent verbal and written communication skills, including presentations
• Effective interpersonal skills
• Team player
• Highly organized self-starter
• Strong attention to detail and time management skills

Preferred

• Google AdWords and Analytics certification a plus
• Home Care and/or Franchising experience a plus

Benefits

• casual work environment
• hybrid work availability
• flexible time off
• parental leave
• competitive pay
• and so many other great benefits